SEO Specialist Job In New Berlin

About Infinity Home Services

Infinity Home Services ("IHS"), the parent company for Infinity Exteriors, leads the industry in residential roofing and exterior remodeling services. We empower the Brands we acquire to enhance their service quality while improving customer recognition and local market share. Our Brands offer best-in-class roofing, windows, and siding installation using the industry's most reliable materials. 

Job Description

We request a cover letter to be submitted with your application so we can begin to assess your writing proficiency. In the cover letter or resume, you may link applicable writing projects. This position is a newly created role that will report directly to the Director of Marketing & Communications. We are looking for an SEO/SEM expert to manage all search engine optimization across our nine - and growing - Brands across the United States. You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will also help manage the strategy for all SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI. A key responsibility will be to articulate the SEO/SEM data through copywriting efforts across our Brands. As a member of the corporate team, we have a strong reliance on being a culture fit, first and foremost. 

Key Responsibilities

• Develop optimization strategies that increase the company's website search engine results rankings
• When conducting paid search campaigns, the SEO Specialist will execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI
• Manage the expense of SEO campaigns, staying on budget, estimating monthly costs, and reconciling differences
• Closely collaborate with the web development team to ensure SEO best practices are properly followed throughout the website content
• Work with the Brands' marketing teams to drive SEO in content creation and content marketing
• Take responsibility for page optimization for search engine marketing
• Perform ongoing keyword research, discovery, and optimization for new relevant keywords to use throughout the company website and marketing materials
• Research and implement search engine optimization recommendations
• Create and execute link building strategy
• Suggest changes to the website architecture, content, linking, and other factors to improve SEO positions for target keywords
• Determine measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics with SEO tools such as Google Analytics to understand SEO strategy 
• Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results

Required Qualifications

We are looking for someone in the Milwaukee area who can work from our home office in New Berlin 3-5 days per week.

• 5+ years of experience 
• Proven SEO experience
• Working knowledge of SEM including PPC campaigns across Google, Yahoo, and Bing.
• Strong written skills
• Solid understanding of performance marketing, conversion, and online consumer acquisition
• In-depth experience with website analytics tools (e.g., Google Analytics, Ahrefs - or other SEO tools, Microsoft Advertising, etc.)
• Experience with bid management
• Experience with A/B and multivariate experiments
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM

Preferred Qualifications (by no means are these disqualifiers)

• Working knowledge of HTML, CSS, and JavaScript development and constraints
• BS/MS degree in a quantitative, test-driven field